ADIDAS : CrazyLight

Creative Direction & Animation Direction

Produced by We Are Royale

DISPLACING TIME : For the new iteration of the CrazyLight basketball boot, Adidas came to us to produce a product superiority piece that felt part of their current print campaign. We did a simple turntable shoot, then completely deconstructed and remixed the footage in animation. To graphically show how super light and fast the shoe is, we sliced up the imagery into strips and displaced time within these slices. The end result is a graphic take on speed and time.