PREMIER PROTEIN

Creative Direction & Animation Direction

Produced by We Are Royale

Premier Protein came to us to create a campaign that would highlight how the company’s products can give people the power to multitask throughout their hectic everyday lives. To give the spots an intimate, quirky vibe, we developed a stylized “miniature” CG look for the characters, props, and sets. Building things out as scale models, and using lensing similar to that in stop-motion, helped create the little world for our characters. It’s fun to see them walking their dog, doing yoga while basting a turkey, and working the pottery wheel (à la Ghost), all at 1:8 scale.